“Don’t call me again.” Click. I’m willing to bet that at any given moment, somewhere in the world a misguided cold caller is hearing these words. Again, again, and again. I make about 20,000 cold calls a year, and this just becomes part of the game - the longer you do this, the more accustomed you are to rude prospects. But it doesn’t have to be this way. The best way to minimize these types of responses is by bettering your craft - and that’s done by putting in the reps. But putting in the reps while using the wrong form isn’t ideal, and I’m an optimization guy. How can I spend less time achieving more? Over the years, I’ve asked hundreds of questions to SDRs, AEs, small business owners, and salespeople of all types. I’ve tried to soak up as much information as I possibly can, and I’ve compiled it into what I believe to be the top 10 most important cold calling tips. But remember: tips from experts aren’t enough. You MUST put in the reps if you want to succeed. But hopefully, th...